HobartCity BreaksCity

Tasmania’s newest immersive hotel, MACq01

By , November 16, 2017

From the creators of Saffire Freycinet and The Henry Jones Art Hotel, comes another luxury Tasmanian hotel. Like its predecessors, MACq01 aims to give guests more of an experience than just a bed to sleep in. Not content with creating just another boutique hotel, Hobart’s MACq01 has been built around the concept of telling the stories of some of Tasmania’s most colourful characters.

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The hotel’s name is an abbreviation of Macquarie Wharf, the wharf on which the hotel sits on. All 114 suites have been dedicated to a different Tasmanian personality, with their story printed on the door to each suite. These range from a French-Canadian body builder who claimed to have been Shirley Temple’s body guard, to Saroo Brierley, the real life inspiration behind the Oscar winning movie, Lion. These stories give guests a peek into Tasmania’s unique history.

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The storytelling however does not stop at the door. Each suite has been filled with historical artefacts and artwork that continue to tell the story. This includes custom made bed heads and furniture, along with a book that documents the story of all 114 of the hotel’s characters. Premium suites include a butler service, with most offering waterfront views.

The hotel employs four storytellers, whose primary job is to treat guests to the tales of the hotel. Ask nicely, and you may even score a tour of nearby Salamanca Place.


With the knowledge that bars are the best places to hear a yarn, the MACq01 creators wasted no expense on the in-house Story Bar. Here, guests can enjoy a number of Tasmanian craft beers and wines. Next door, the Wharf Restaurant dishes up the local seafood and produce that Tasmania has become known for.


MACq01 is just one of many new Tasmanian hotels that go above and beyond in the quest for unique guest experiences. And there are many others.

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All images by Adam Gibson.